Disney Pixar released the first teaser trailer of Toy Story 3 on the 29th of May.
Still 12 months away from being released, the Toy Story 3 trailer was a real teaser, in that it actually provides no information about the movie. Instead, we get reintroduced to the main characters from the previous two films.
This could get Toy Story fans excited and they would maybe want to research more about the new film that was coming out. By only giving the audience a snippet of the film, and not giving too much away this is a perfect marketing ploy, leaving the audience wanting more. As the release date go closer and closer each month a little bit more was shown on the trailers however not too much to ruin the movie. Disney was extremely clever in doing this as it created a media buzz over the new blockbuster that was about to be released.
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