Tuesday 3 May 2011

Institution

Background of Disney and Pixar -

Pixar Animation Studios is an American computer animation film studio based in Emeryville, California, United States. The studio has earned twenty-six Academy Awards, seven Golden Globes, and three Grammys, among many other awards and acknowledgments. Its films have made over $6.3 billion worldwide. It is best known for its CGI-animated feature films created withPhotoRealistic RenderMan, its own implementation of the industry-standard RenderMan image-rendering application programming interface used to generate high-quality images.


Pixar began in 1979 as the Graphics Group, part of Lucasfilm before it was acquired by Apple co-founder Steve Jobs in 1986.


The Walt Disney Company bought Pixar in 2006 at a valuation of $7.4 billion - the transaction made Jobs the largest shareholder in Disney.

Pixar has produced eleven feature films, beginning with Toy Story in 1995. Followed by...


A Bug's Life in 1998
Toy Story 2 in 1999
Monsters Inc. in 2001
Finding Nemo in 2003
The Incredibles in 2004
Cars in 2006
Ratatouille in 2007
WALL-E in 2008
Up in 2009
Toy Story 3 (to date, the highest-grossing animated film of all-time, grossing over $1 billion worldwide) in 2010. 




All eleven films that Pixar has produced have been largely successful, both critically and commercially. The $602 million average gross of their films is by far the highest of any studio in the industry.




 The world wide Pixar image.


Disney


Pixar and Disney had disagreements after the production of Toy Story 2.


Originally intended as a straight-to-video release, the film was eventually upgraded to a theatrical release during production. Pixar demanded that the film then be counted toward the three-picture agreement, but Disney refused.


Pixar was responsible for creation and production, while Disney handled marketing and distribution. Profits and production costs were split 50-50, but Disney exclusively owned all story and sequel rights and also collected a distribution fee. The lack of story and sequel rights was perhaps the most onerous aspect to Pixar and set the stage for a contentious relationship.


Disney announced on January 24, 2006 that it had agreed to buy Pixar for approximately $7.4 billion in an all-stock deal.


Following Pixar shareholder approval, the acquisition was completed May 5, 2006. 



Disney Pictures Logo

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